Sponsored ASUG Chicago Chapter Meeting

Fri, 07/10/2015
Chicago, Illinois

Dickinson + Associates is proud to sponsor this special ASUG Chicago Chapter Meeting at Wrigley Field, where Jon Ross will present "Social Media Sentiment Through SAP HANA and SAP BusinessObjects Analytics."


Social Listening is a process of identifying what is being said about a company, product, individual or brand. Social media platforms such as Twitter and LinkedIn have provided a vehicle for which customer sentiment can be collected, but organizations often struggle with how to gather, analyze and distribute the data in a means that provides actionable insight. This session will outline the challenges with harnessing social media data and how the SAP HANA platform has native functionality to combat these problems head-on using SAP HANA Text Analysis.