Sponsored ASUG Ohio Chapter Meeting

Fri, 06/19/2015
Columbus, Ohio

Dickinson + Associates is proud to sponsor this ASUG Ohio Chapter Meeting, where Jon Ross will present "Social Media Sentiment Through SAP HANA and SAP BusinessObjects Analytics."


Social Listening is a process of identifying what is being said about a company, product, individual or brand. Social media platforms such as Twitter and LinkedIn have provided a vehicle for which customer sentiment can be collected, but organizations often struggle with how to gather, analyze and distribute the data in a means that provides actionable insight. This session will outline the challenges with harnessing social media data and how the SAP HANA platform has native functionality to combat these problems head-on using SAP HANA Text Analysis.